Campaign Analysis Essay Example | Topics and Well Written Essays - 1500 words

Campaign Analysis - Essay Example In September 2004, the campaign for real beauty was officially launched for the rise of some consciousness of all issue associate with beauties. The campaign was purposely meant to challenge the stereotypes that had been set by the beauty industry. It had numerous intentions in making as many women as possible feel beautiful every day. The campaign led to the release of the global research that explored the relationship between women and beauty and what beauty links to their happiness all across the world. It was such an effective campaign and was accompanied with much advertising that inspires the society and more especially women to think differently about the definition of beauty. The campaign was also attached with some fundraising initiatives that were aimed at helping young girls who had low self-esteem related to their beauty. The DOVE SELF ESTEEM FUND supported the fund raising initiatives. According to the campaign, every woman was to possess something beautiful and unique. Sixty eight percent of all people believe that unrealistic standards of beauty exist within the advertising world and the media. Forty-seven percent has believed that only attractive women are portrayed in the well-known cultures while eighty-five percent agree that beauty can be achieved through spirit and personal attitude. This was critically analyzed throughout the campaign period that left many individuals convinced about the associated beauty with the dove products. The associated strengths with the company include its broad market equipped with quality products. Their advertising is very much inspiring with much emotional appeal. This has created perfect public relations that give it enormous strengths compared to its competitors. The company has also a positive self-image. This act as a driving factor in motivates every undertaking within the company creates a motivating factor to all the stakeholders. They make broad